It was back in 2008. With the world changing at the speed of light, and smartphones quickly becoming the emblem of the Millennials, we were baffled to see that “things” for babies remained ever so status quo. So we decided to challenge the convention and set out to make a change! After all, as Mark Twain once said, “All you need in this life is ignorance and confidence, and then success is sure.” Well, we found out that isn’t exactly true. We had to learn. A lot. Importantly, we realized that we had to be… “Better than Good”